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Promo video De Hofbogen

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Promo video De Hofbogen

In 2013 the housing associations involved decided on a change of course. They resumed focusing on their core business: building, renting and managing rental properties, mainly houses, for low-income tenants. It was clear that Hofbogen BV required effective, sustainable management. Thanks to a financial boost from the European Regional Development Fund and the Cultural Heritage Agency of the Netherlands, plus a loan from the Dutch National Restoration Fund, Hofbogen was able to refurbish the vaulted spaces and roof of Hofplein Station. From now on the Hofbogen will place greater emphasis on attracting a complementary range of businesses, and entrepreneurs who are tempted by the location rather than the inexpensive lease.

The housing associations appointed a new management: Marije Faber was brought in to manage Hofbogen BV and the Rotterdams Ontwikkel Kollektief (RO-OK) was hired to manage the renovation and selling processes. In December 2014, the last ten archway spaces of Hofplein station offering 3.000 m2 of extra commercial space were completed and opened in the summer of 2015. The new concept evokes the area’s bygone grandeur, and the new name, Station Hofplein, brings the glories of the past into the present. A new brand and a new house style, inspired by the early 20th century railway station, drive the new identity.

After renovating the roof of the Hofplein station in the summer of 2015, work commenced on refurbishing it as a venue for all of Rotterdam’s inhabitants. A place to enjoy the sun, the amazing views of the city, meet friends, play, or just sit back and relax. Hofbogen BV will complete this stage of the project in partnership with the municipality of Rotterdam. In 2016, the municipality of Rotterdam will develop an environmental and sustainable design for the Hofpleinlijn, the surrounding water, green spaces and streets in the neighbourhood in partnership with Rotterdam-based office De Urbanisten.

CUSTOMER: Stichting Job Dura Fonds

Category: Corporate

CHALLENGES: Production, post and motion graphics

Extras: Making of

  • Camera
    Canon EOS 5D MKIII DSLR
  • Lenses
    Canon EF 24-70mm f/2.8 II USM, Canon 70-200mm f/2.8 IS II USM
  • Audio
    Sound Device ENG mixer, Sennheiser Audio Boom, Sennheiser audio zender
  • Grip
  • Director
  • Making of

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