Le Creuset is focused on inspiring and empowering people everywhere to make joy through cooking. From our original enameled cast iron cookware to stoneware, stainless, silicone and more, Le Creuset has grown to offer products across a range of materials and categories that guarantees the right tool for the right job.
At the turn of the twentieth century, a new global perspective on cuisine began to dawn. Chefs paused in their kitchens to reconsider the courses they were serving. Traditional attitudes about cooking and dining fell away. Eating became both the expression and the pursuit of pleasure. At last, eating was no longer just a necessity or a status symbol, but a joy.
Dining, once a private activity, went public, and suddenly people experienced the delight of sharing a delicious meal in the company of friends. They remembered the marvelous dishes they tasted at restaurants; they went home to their own kitchens, eager to experiment and replicate. Soon, cooking became a way to connect with loved ones, a reason to gather together at the table.
And in the midst of all the culinary innovation and change, Le Creuset introduced the first vibrant, Flame-colored enameled cast iron cocotte in 1925. This ground-breaking cocotte took a kitchen staple—cast iron cookware—and refined it, making it more functional, more beautiful and deeply joyful.
Le Creuset cookware earned a special place in the lives and memories of cooks around the world. Since that time, modern cuisine has continued to evolve and so has Le Creuset, but the moments we share together in the kitchen and at the table are still the ones we treasure most. Ninety years later, cooking continues to be at the heart of our celebrations—just as it has for generations.
CHALLENGES: Logo and product animations, making of photography
Extras: Making of