Twin brothers Antony and Richard Joseph grew up in a family with a long history of industrial glass manufacturing and engineering. The family business, started by their grandfather in 1936, originally produced everything from vehicle wing mirrors to fridge shelves. But eventually it diversified into making decorative glass chopping boards, illustrated with rustic scenes. When tastes changed and demand began to wane it was clear a fresh approach was needed.
Having both trained in product design, the brothers were now embarking on their early careers – Antony as a freelance product designer and Richard studying for a master’s degree in design and manufacturing at Cambridge. When their father asked them to look at reinventing the glass chopping board range, they jumped at the chance.
There’s something special about a Joseph Joseph product that sets it apart from the competition. First it engages you with its innovative design. Then it captivates you with its functional benefits. Finally, it assures you with its high quality materials and attention to detail.
Joseph Joseph’s ability to blend innovative design, contemporary styling and a distinctive use of colour is unique within the industry. While many brands concentrate on just one of these aspects, Joseph Joseph focuses on the whole user experience – creating products that work beautifully and are a pleasure to have around the home.
Since 2003 the brand has expanded successfully into many product areas and it continues to explore new housewares categories. It may have all started with a simple glass chopping board but Joseph Joseph is now one of the fastest growing companies in the worldwide housewares market and it continues to earn accolades and awards for its unique, innovative designs.
CHALLENGES: Logo and product animations, making of photography
Extras: Making of